short courses

NACAS Short Courses are delivered online, but have more in-depth coverage than a standard webinar. Some include assignments or readings to complement the materials.

Being "Top of Mind" with Campus Consumers (includes 2 sessions)

Presented by Chuck Salem March 21 and April 4, 2011

Click here to purchase a digital recording of this short course, or of our recent Successful Social Media Strategies short course with Eric Stoller.

Want to learn more from Chuck on creating an Integrated Marketing Plan? Attend an in-depth 1 day workshop June 11, 2011 at the NACAS East Annual Conference.

Part 1: Marketing and Sales: What are the Trends NOW

What are the consumer trends that impact your sales and ultimately your revenue? The landscape is constantly changing and understanding what consumers want and need at any given time requires knowledge of the consumer trends that impact their buying decisions. College and university auxiliary services departments have the additional challenge of marketing and selling to the most savvy of consumers…the 18-24 year-olds. Join NACAS as we learn more about the trends and behaviors impacting your bottom lines. Specifically, participants will:

be introduced to current consumer behaviors that directly impact marketing and sales for auxiliary services

be introduced to strategies for outreach to your core customers based upon the aforementioned trends

learn techniques for environmental scanning to remain aware of what consumers want, need and desire

Part 2: Building a Strong Brand in a Crowded Marketplace

Today, our consumers on campus have many options, on and off-campus, on where they will spend their money. And just like everyone else, this community will feel best about spending their money on a brand that they trust and feel is attentive to their needs. In this session, we will discuss the power of your brand and how a strong brand impacts your place in the market. Specifically, participants will:

be introduced to branding through case studies of brand pioneers

learn how to build a recognized and preferred brand in a crowded marketplace where options abound

Presenter:

Chuck Salem will lead this online course. Chuck is formerly the Assistant Vice President for Conference and Auxiliary Services at the University of Pittsburgh at Johnstown. He has served as President of the Board for ACCED-I, a fellow CHEMA organization. Chuck is currently the President of Unique Venues, a marketing company connecting college and university campuses with meeting and event planners.