Community
Super Session speakers
Tuesday, November 9, 2010
10:15 - 11:15 a.m.
Attendees must select to attend one of the following sessions during this time block.
Session Topics:
Using Social Media to Create Connections, presented by Eric Stoller
Driving Down the Cost of Higher Education, presented by Bob Brown & Ed DesPlas
Using Social Media to Create Connections
Featuring: Eric Stoller
Sponsored by:
This session will feature practical examples of how you can use Twitter, YouTube and Facebook for sales, marketing, communications, and customer service initiatives. Attendees will learn how to sustain, focus, and measure their social media endeavors.
Social Media Consultations Offered
Attendees who are registered by Friday, October 8 will be emailed a Social Media Survey the week of October 11. The survey will inquire about what you'd like to learn about Social Media from Eric during his Super Session or from a small group consultation. Eric will then assign attendees a particular consultation time slot based on school size or social media needs. All efforts will be made to provide as many attendees as possible a small group consultation timeslot if they request to participate.
Due to the limited consultation hours with Eric, not all attendees will be able to participate in a consultation session. Eric has agreed to provide a summary of his social media recommendations as well as an overview of the needs of social media in higher education. This information will be available in the Spring 2011 issue of College Services magazine.
An email notification will be sent by October 27 to all attendees who have been selected to participate in the small group consultations on Sunday or Monday, November 7 or 8.
Consultations will be hosted in Club Sodexo, generously sponsored by Sodexo Education.
More About Eric
Eric Stoller is a nationally known thought leader and consultant on using social media in higher education to create connections and enhance communication. Eric has spoken at multiple Student Affairs conferences (AACRAO, ACPA, NACADA, NACAS, NASPA, and OACADA) and is a former regional chair of the NASPA Technology Knowledge Community. He holds a BA in Communications/Public Relations from the University of Northern Iowa and an M.Ed. in College Student Services Administration from Oregon State University. Eric has been blogging since 2004, tweeting since 2007, and is the student affairs technology blogger for Inside Higher Ed.
Driving Down the Cost of Higher Education
Featuring: Bob Brown and Ed DesPlas
College Auxiliary professionals have led the way in providing leading
edge service and improved revenues at their colleges and universities.
With the intense scrutiny on the cost of higher education, it is time
for Auxiliary professionals to provide options for students and parents
to lower their costs. This super session will allow
auxiliary professionals in attendance to share their best ideas about
helping their institutions respond to the lower cost challenge.
As a result of participation, attendees will:
1. Identify alternative ways to provide lower cost options for
services.
2. Understand the imperative to reduce the spiraling cots of
attending colleges and universities.
3. Learn ways to apply tested solutions to their home
institutions.
Want More Ideas?
Joing Bob and Ed after their Super Session during their Educational Session presentation in Block #6 on Tuesday afternoon for continued discussions about maximizing your revenues.
More About Bob
Bob Brown is the Vice President for Business and
Administration at Texas A&M University-Commerce. He began work at
the University in April, 2006. Prior to joining the University,
Bob served as the vice chancellor of business affairs for the Dallas
County Community College District for nine years. Bob has also
served as chief business officer for North Harris Montgomery Community
College District in Houston and Central Piedmont Community College in
Charlotte, North Carolina.
Mr. Brown's professional affiliations include National Association of College and University Business Officers (NACUBO), Southern Association of College and University Business Officers (SACUBO), Community College Business Officers (CCBO), NACAS, and Texas Association of Community College Business Officers (TACCBO). In 1996, he was named "National Outstanding Business Officer" by CCBO. He has twice been named as a Location Innovator of the Year by the League for Innovation in the Community College. He was also awarded the 2007 Distinguished Service Award from the Southern Association of College and University Business Officers.
Bob has served NACAS as chair of the 1999 Annual Meeting Host Committee, chair of the former Community and Commuter College Committee, author in the NACAS College Services magazine and he has been a frequent presenter at NACAS Annual Conferences. Bob has served as president of CCBO and was an eight-year member of the SACUBO Board of Directors. He currently serves on the Executive Committee of the Texas Association of Senior College and University Business Officers.
More About Ed
Ed serves as the Executive Vice
Chancellor of Business Affairs for the Dallas County Community College
District. Prior to becoming the chief business officer for the
D.C.C.C.D. in October of 2006, Mr. DesPlas served as Executive Vice
President for El Centro College in Dallas, Texas, concluding his tenure
there as the Interim President. Mr. DesPlas came to El Centro in
1998. From 1995 to 1998, Mr. DesPlas served as Vice President of
Administrative Services at Western Nebraska Community College in
Scottsbluff, Nebraska. From 1986 to 1995, he served at Eastfield
College in Mesquite, Texas, first as Director of Business Operations and
later as Dean of Financial Affairs. From 1982 – 1986, Mr.
DesPlas served as the Budget Officer for the Dallas County Community
College District. Mr. DesPlas first joined the D.C.C.C.D. at the
LeCroy Center for Telecommunications in 1977. At various times
throughout his administrative career, Mr. DesPlas has periodically
served as an adjunct faculty member in accounting.
Ed's professional affiliations include Texas Association of Community College Business Officers (TACCBO), Community College Business Officers (CCBO), NACAS, and the National Association of College and University Business Officers (NACUBO). Mr. DesPlas is the 2001 recipient of NACUBO’s Rising Star Award. In 2002, CCBO honored Mr. DesPlas with their International Outstanding Chief Business Officer Award. Last year, Mr. DesPlas was a finalist in the Dallas Business Journal’s CFO of the Year – 2009 Awards program.
Ed earned a Master of Science in Human Resources and Training from Amberton University and a Bachelor of Science in Business Administration and Accounting from the University of Texas at Dallas. Ed has received executive leadership training at Harvard University and at the American Association of Community Colleges’ Future Leaders Institute/Advanced.