Educational Sessions

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin A1

Topics:
Dining/Food Service
RFP/Contract Management

Format:
Education Session

RFP Development: The key to getting the most out of your food service contract via improved service, greater revenue, and stronger performance!

Target Audience: All levels

Presenters:

Todd Duncan, Director, Housing and Food Services, University of Cincinnati

Pallavi Patel, Asst Vice President, Campus Services Operations, University of Cincinnati

Steve Sayers, Senior Associate Vice President, Campus Services, University of Cincinnati

John Hautz, Director of Auxiliary Services, Housing & Food Services, University of Cincinnati

Program Abstract:

Today's budget climate requires "great" business practices to meet your operational goals. Whether you are in the middle of an existing food service contract, thinking about outsourcing your food service operations, or just starting the contracting/RFP process, it is critical to understand the current status and identify the direction in which your food program should be heading. This session will focus on one university's 18 month process for assessment, RFP development and issuance, and award of a major food service contract. Topics will include: identifying the project team, timeline/schedule development, RFP development process, key contractual terms, proposal assessment, and contract negotiation.

Learning Outcomes:

• Gain an understanding of the planning effort needed to support a favorable contract outcome.
• Get examples of key elements of food service proposals in today's competitive market.
• Hear about negotiation strategies with food service vendors.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin A2

Topics:
Personal Development

Format:
Book Discussion

"Drive" - A Look Into What Motivates Us

Target Audience: All levels

Presenters:

Tena Bennett, Associate Director, Southern Illinois University Carbondale

Lori Stettler, Assistant Vice Chancellor for Auxiliary Services, Southern Illinois University Carbondale

Program Abstract:

What drives any of us to perform at our best? Is it money, fear of punishment, reward or is it something more than that? Following the book Drive by Daniel Pink we will look into not only what motivates us but how we are motivated. Looking deeper into the roots of our own motivation - at work, at school, and at home - we will see it is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Learning Outcomes:

• Learn new ways to think about motivation.
• Have a better understanding of what motivates us and the three essential elements of motivation.
• Gain resources to help create an environment for people to flourish.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin A3

Topics:
Dining/Food Service

Format:
Education Session

Magnify Your Dining Program: We've Done the Detective Work for You

Target Audience: New and mid-level professionals

Presenters:

Jackie Eliassen, Director Retail Management, Drexel University

Program Abstract:

This program will showcase Retail Management's journey of increasing sales for voluntary dining plans. Learn the secrets that led to a 46% increase in voluntary participation among upperclassman. Discover the keys to improved customer satisfaction, learn how to connect with your students, and explore new marketing techniques. Leave with the success map to uncover your hidden potential.

Learning Outcomes:

• Understand the importance of student input.
• Recognize the importance of customer service.
• Apply new market research.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin A4

Topics:
Technology
Marketing

Format:
Education Session

Elevating the Digital Experience of Your Constituents

Target Audience: Mid and senior-level professionals

Presenters:

Sandra Kowalski, Director of Marketing , Northern Arizona University

Trey McCallie, Webmaster, Northern Arizona University

Program Abstract:

How would you take 300+ disparate web sites and consolidate them within the university's brand to be most effective at helping you achieve your mission and strategic goals? Northern Arizona University recently tackled this enormous task. Learn about how the University Marketing team leveraged user research and change management strategies that have forever influenced content creation - thereby improving communications and creating efficiencies in a difficult budgetary environment - resulting in a more customer-centric, relevant, and effective user experience.

Learning Outcomes:

• How to deploy change management strategies that create a customer-focused approach to communications.
• How to organize limited internal resources to deploy a very large program.
• How to influence senior management to invest during difficult budgetary times.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin E1

Topics:
Card Services

Format:
Education Session

Discovering Campus Card Connections

Target Audience: All levels

Presenters:

Jeanine Brooks, Director Action Card, The University of Alabama

Program Abstract:

EXPLORE the evolution of UA's campus card/transaction system from back room operations to a campus enterprise system. DISCOVER processing power that drives campus solutions and reporting efficiencies. Learn to be the driving force to CONNECT your program to address the needs of your campus. UA will share our experiences, champions, benchmarks, successes and learning curves as we combine the strengths of multiple campus systems with the ease of one-card access for our campus community.

Learning Outcomes:

• Learn a strategy to build cross campus alliances for one-card customer service solutions.
• Understand the potential for tailored one-card system programming for their unique campus solutions.
• Learn methods to mobilize their card/transaction system into an enterprise level solution.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: Gatlin E2

Topics:
Construction
Planning

Format:
Education Session

Sharpen Your Ax! Client-led Experts Synergistically Achieve Financial and Functional Student Union Expansion Success!

Target Audience: Mid and senior-level professionals

Presenters:

Glenn A. Gerchman, Director, Seegers Union & Campus Events, Muhlenberg College

John Cornyn, FCSI, Principal, Cornyn Fasano Group, Inc.

Wendy Body, Senior Project Manager , Alvin H. Butz, Inc.

Dan Raih, Principal, Bruner Cott and Associates

Todd Guyette, FCSI, Principal, Colburn & Guyette

Program Abstract:

Ben Franklin said: "If you have three hours to cut down a tree, I suggest you spend two hours sharpening your ax". Assembling a team of experts created a synergy that produced an effective process and a highly successful construction project. This panel (the client, design and construction management teams), will discuss the possibilities that abound when open collaboration is encouraged; from program statement and design development to project completion. The team shares methods to connect the campus community through unique educational opportunities.

Learning Outcomes:

• Learn about the value-added and cost benefit of incorporating experts into a major construction project.
• Gain an understanding of a building project process from the initial vision, master planning, programming and integrated design development to project completion.
• Experience the dynamics a team of architects, consultants and construction management can bring to a building project.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: St Johns 22/23

Topics:
Campus Partnerships
MOUs

Format:
Education Session

Developing Memorandum's of Understanding (MOU's) with Campus Departments

Target Audience: Mid and senior-level professionals

Presenters:

Stephen K. Gnadt, Associate Director, Adele H. Stamp Student Union - Center for Campus Life, University of Maryland

Program Abstract:

Most auxiliary enterprises have contracts and agreements with their corporate vendors, but do not have formal agreements with campus departments and partners that may use their facilities and/or services. This session wil focus on the importance of having a Memorandum of Understanding (MOU) with campus departments and partners that outline and clarify each department's role and responsbility. The session will examine factors to be incorporated into any standard MOU.

Learning Outcomes:

• Understand the importance of having a Memorandum of Understanding with campus departments and partners.
• Understand the important factors that should be incorporated into any MOU document.
• Understand who should be involved with the process and how to negotiate with campus departments and partners.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: St Johns 24/25

Topics:
NACS
Bookstores

Format:
Education Session

Cost Saving Business Models for the College Store of 2015

Target Audience: All levels

Presenters:

Estella McCollum, Director, KU Bookstores, University of Kansas

Kevin McNamara, Sales Manager, NACSCORP

Program Abstract:

An in-depth review of Lowest Cost vs Total Cost will be explored from the perspective of those who have taken thousands of dollars of cost annually out of the book acquisition process. Book discounts, freight and logistics, and labor costs will be reviewed with attention paid to developing job goals that work toward achieving the larger goals of the store.

Learning Outcomes:

• Job goals and performance metrics need to align with the larger organizational goals.
• Total cost of book acquisitions must account for freight, labor and returns as well as initial discount.
• Empowering employees to think Big Picture can have dramatic cost saving benefits to a store.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: St Johns 26/27

Topics:
Social media
Marketing

Format:
Education Session

Video and Social Media: You're doing it wrong. (Probably)

Target Audience: All levels

Presenters:

Stephanie Cunningham, Media Coordinator, University of Arizona

Kyle Oman, Social Media Coordinator, University of Arizona

Kacy Navarrette, Creative Project Manager, University of Arizona

Ben Oman, Video Lead, University of Arizona

Stephanie Csongor , Creative Project Manager, University of Arizona

Program Abstract:

This session will demonstrate how to utilize online video and distribution channels including Facebook, Youtube, and Twitter. Pick up useful tips and hints about how to enhance audience viewership, generate applicable content, and genuinely entertain the viewer. The attendee will learn the importance of creating a strategy, establishing a community, and implementing a content delivery network that will raise brand awareness.

Learning Outcomes:

• Attendees will learn methods of relating social media content to their student audiences.
• Attendees will recognize proper professional video practices applied to student affairs.
• Attendees will learn how to avoid common pitfalls of online social media.

Block 7, Tuesday, Oct 25, 3:30-4:30 pm

Room: St Johns 28/29

Topics:
Transit

Format:
Education Session

Together We Can Get Anywhere: Social Networking for Ridesharing

Target Audience: New and mid-level professionals

Presenters:

Susan Herndon Caples, Assistant Director Transportation Services, University of Alabama

Amit Patel, Business Development, Zimride

Program Abstract:

Ridesharing for the next generation does not include a map of the United States on a wall in the student union dotted with pushpins. Our institutions have a unrealized potential for ridesharing and we need to be open to alternatives. Zimride brings that alternative to University of Alabama faculty and staff. Attendees will share their experiences and gain information to help in solving issues involving social networks and trust.

Learning Outcomes:

• Learn how effective Social Networks can be to increase the use of Ridesharing-how the program works.
• Know if their institution should consider this new breed of Ridesharing.
• Understand the issues with Ridesharing and how it was implemented at the University of Alabama.